Full funnel
marketing
I'm Sam - I work with small and medium businesses that need marketing support but aren't ready to build an in-house team.
In a decade of working with B2B startups, agencies and B2C household names, I've driven £27m+ in revenue and built brands through strategy, copywriting & content marketing.
Need support building and filling your sales funnel? Let's talk.
One brain that's
been there before
A decade across agencies and startups means I've been on both sides of most problems before I arrive at yours. So if your marketing is held together by good intentions, we should probably talk.
How we work together
Pick the engagement that fits where you are. Both get you the same brain and the same standard of work.
Fractional direction
An embedded marketing lead inside your business - strategy plus hands-on delivery, minus the cost and commitment of a full-time hire. I own the marketing function so you can run the company.
- Marketing strategy & roadmap
- Hands-on delivery, weekly
- A single point of accountability
Project by project
A clear brief with a clear outcome - a website rewrite, a content engine, an SEO push, a launch. Scoped, delivered, and handed over, with no long-term retainer required.
- Fixed scope & deliverables
- Built to run without me
- Ideal for a specific problem
I don't sell a channel.
I build the funnel.
Marketing is holistic. I find the channels that genuinely work for your business and your industry - rather than selling you whatever I happen to specialise in. Then I move people through three stages.
Driven £27m+ in attributed salesThrough full funnel marketing
Captured 20m+ LinkedIn impressionsThrough personal branding and ghostwriting
Increased inbound leads by 700%In one year through conversion-led web copy
Grown email lists from 0-to-60kThrough high-growth newsletter strategy
Made £100k in webinar revenueThrough end-to-end event marketing
Secured 50+ Page 1 rankingsThrough SEO strategy and content
10 years of full-stack brand expertiseWorking across B2B, B2C, and DTC
What clients say
Sam has supported us long-term with email campaigns and general marketing strategy. His email sequences consistently outperform the controls we used before him. Anyone would be lucky to have Sam on their team!
High-quality content! Animal testing and cruelty-free shopping are not easy subjects to write about. Sam somehow manages to convey our messages in a very effective way with a quick turn-around. He’s a joy to work with and I would recommend Sam to anyone needing an outstanding copywriter.
More than anything else, Sam’s a good person and someone you can rely on. His biggest current project with me is the SEO development of our website, and it has led to three solid leads within the first two months. That speaks for itself. He’d be a huge asset for your business.
What consistently stands out is the exceptional quality of his copywriting and content. His attention to detail is second to none, and he genuinely cares about the quality of his work. I’d highly recommend him to anyone.
Sam was an absolute pleasure to work beside. His support in creating a social media strategy was hugely appreciated, and his work on the overall content strategy shaped the success of our social media efforts. Sam's copywriting skills are second to none, and his SEO work was great in increasing traffic and improving conversions. On top of that, he's honest, reliable, hard working and a great laugh. Anyone considering working with Sam certainly won't regret their decision!
Frequently answered questions
Who exactly are you?
I’m Sam Plant, a 33-year old freelance brand marketer that offers full-stack services but specialises in copywriting, brand storytelling, tone-of-voice, and content strategy.
Originally from Stoke-on-Trent, I now live in Manchester with my partner of 17 years, Hannah (we met in high school!) and our low-rider spaniel, Woody.
He’s a dachshund-cross-springer. Picture a spaniel, but with little legs.
What are your prices?
I offer day rates for short-term jobs, retainers for long-term jobs, and project-based pricing for everything in-between.
- My day rate is £450
- Retainers vary depending on what you need
- Projects range from £60 to £60 billion (but I’m yet to do one that big)
I also offer a Content Audit & Consultation Package for £350 where I’ll audit your existing content strategy, and give advice for you to DIY.
Who do you work with?
Brands, agencies, startups, freelancers, anyone — as long as it’s a fit for both parties.
I’ve written copy, consulted and built content strategies for:
- B2B (business-to-business)
- B2C (business-to-consumer)
- DTC (direct-to-consumer)
- And LOL (laugh-out-loud)
If you’re not sure if I’m a fit for you, or if you’re a fit for me, there is only one way of finding out.
Send me a message and we’ll set up a free 30-min content consultation.
(Contentsultation? Maybe? Nah.)
What services do you offer?
I’m not new to brand. After 10 years in marketing, I’m a “full-stack/T-shaped” brand marketer with experience in copywriting, email marketing, social media management, content strategy and even graphic design.
I can help with any of your brand marketing needs and I tailor my services to each client.
To find out if we’re a fit for each other, send me a message using the form below.
Why should I trust you, Samuel?
Okay, we’re getting deep now.
And usually only my Mum calls me that, but I’ll let you off.
I have a bachelors degree in Advertising and 10+ years of brand experience in the real world.
After working with 26 brands, being printed in over 80 print & digital publications, and picking up a few awards along the way, brands and agencies come to me for help standing out with gettable—and unforgettable—content.
If you need further assurances, I can provide references from past clients or pinky promises from my dominant right hand.
Finally, what is the meaning of life?
Woah, this is getting very “4 AM kitchen talk”, but I’m a sucker for deep conversations.
I think the meaning of life is relative to each person. Mine is to do a job that gives me a sense of purpose and the freedom to work on projects that excite me.
I’m chuffed to say I’ve found it—and you’re seeing it in realtime right here.
Two questions for you:
- Could you help me continue living my meaning of life?
- Could I help you to find your meaning of life?
No promises—but send me a message and we’ll find out together.
Let's talk.
If your marketing needs a brain and a pair of hands, send me a line. I reply to every genuine message myself - usually within a working day.